Introducing our New Look
Introducing our new look
Over the years, Cullum has expanded, by being at the forefront of innovation, continuously pioneering new engineering solutions.
As we celebrate our 60th year in business, we’re delighted to present our new brand, marking our evolution and updating our aesthetic.
In-keeping with our existing colour palette, the new brand reflects our history, with an updated twist.
Striving to be as consistent as the services we offer, it was essential to bring our brand perception in line with our business model.
Back in 1943, engineering detuners was our sole specialism, but as the years have passed our offer has broadened. To reflect this, we’ve removed ‘detuners’ from our brand name, to encompass the wider engineering we offer.
A refreshed look
It isn’t just our name that’s seen significant change. Our logo has been developed to become dynamic and fit for the future.
We’ve consolidated the brands from each subdivision, to one core logo that reflects the industries we serve and the innovative solutions we provide.
Alongside our new logo, we’re proud to introduce a new brand story that reflects who we are and what we do, in essence ‘Engineering success’. This messaging will help us communicate who we are and what we do, and will form an integral part in our future communication.
Mark Jansen, Cullum’s Managing Director said, “We knew that as we entered our 60th year, we needed to refresh the look of our brand to mirror where we are as an organisation.
We are incredibly pleased with the results of our rebrand. The changes more accurately represent Cullum’s commitment to engineering excellence and will be rolled out over the coming months.”
To learn more about our rebrand and other services, follow us on LinkedIn for updates.